How to Choose the Right Explainer Video Agency for Your Business
Explaining a product, service, or business idea isn’t always easy. You might have an innovative product, a valuable service, or a complicated process, but communicating its value to potential customers can be challenging. This is where an explainer video can make a difference.
A well-produced explainer video turns complicated information into a clear, engaging visual story. It helps audiences understand what you offer, why it matters, and how it can solve their problems.
However, creating an effective video requires more than attractive visuals. You need the right story, animation style, production process, and creative direction. That’s why choosing between different explainer video agencies is an important decision for businesses looking to invest in professional video content.
With so many production companies offering different approaches, finding the right partner can feel overwhelming.
In this guide, we’ll explore what explainer video agencies do, what services they offer, how to evaluate potential production partners, and what to consider before starting your next animation project.
What Is an Explainer Video Agency?
An explainer video agency is a creative production partner that helps businesses communicate products, services, concepts, and processes through engaging video content.
These agencies combine storytelling, scriptwriting, visual design, illustration, animation, and sound to transform information into an understandable visual experience.
Unlike traditional promotional videos that primarily focus on showcasing a brand, an explainer video is designed around a specific communication objective. It answers questions, introduces ideas, demonstrates processes, and helps viewers understand something they may not have encountered before.
For example, a software company might need to explain how its platform works. A financial business might want to simplify an unfamiliar service. A product manufacturer might need to demonstrate how a product operates.
An experienced animation team can approach each situation differently, selecting the visual language and storytelling structure that best supports the message.
The goal isn’t simply to make something entertaining. It’s to make the message easier to understand.
Why Businesses Work With an Explainer Video Company
Businesses increasingly use animated video to communicate information across websites, presentations, marketing campaigns, product launches, and customer education.
Working with a professional explainer video company can help bring together the creative and technical elements required to produce a coherent video.
Here are some important reasons businesses consider professional animation production.
1. Making Complex Ideas Easier to Understand
Some products and services are difficult to demonstrate using traditional footage.
Software platforms, technical processes, abstract concepts, and digital services may not have an obvious physical appearance.
Animation allows a production team to create visual representations of these ideas. Processes can become sequences, abstract relationships can become diagrams, and invisible systems can become understandable visual stories.
2. Creating a Consistent Brand Experience
Your explainer video should feel connected to your brand.
A professional production team can incorporate your brand colours, typography, illustration style, graphic elements, and overall personality into the animation.
This helps create a visual experience that feels intentional rather than disconnected from your existing marketing materials.
3. Supporting Marketing and Sales Communication
An animated explainer can be used in several business environments, including:
- Website landing pages.
- Product introduction pages.
- Sales presentations.
- Social media campaigns.
- Email marketing.
- Product demonstrations.
- Customer onboarding.
- Internal training resources.
The important consideration is adapting the video to its intended placement. A video designed for a presentation may need a different structure from a short social media animation.
4. Explaining Products Before Customers Make a Decision
When potential customers encounter an unfamiliar product, they often have questions.
What does it do? How does it work? Why should they consider it?
A focused company explainer video can address these questions through a combination of narration, visuals, animation, and on-screen messaging.
The more clearly people understand an offer, the easier it becomes for them to evaluate whether it meets their needs.
What Services Do Explainer Video Production Companies Offer?
Not every production company offers the same creative capabilities. Some specialise in character animation, while others focus on motion graphics, product visualisation, or software demonstrations.
When comparing explainer video production companies, it’s important to understand the different services available.
1. 2D Animated Explainer Videos
2D animation uses illustrated characters, backgrounds, shapes, and graphic elements to communicate ideas.
It works particularly well for storytelling, educational content, brand communication, and promotional videos.
Character expressions, movement, and visual metaphors can make unfamiliar subjects feel more approachable.
If your concept requires expressive characters and illustrated storytelling, explore our 2D animation services.
2. 3D Animated Explainer Videos
3D animation creates dimensional environments, objects, and characters that can be viewed from different angles.
It can be particularly useful for product demonstrations, technical explanations, architectural concepts, and subjects where depth or physical relationships matter.
A 3D production approach can help audiences understand product construction, spatial relationships, and details that may be difficult to capture through conventional footage.
Discover more about our 3D animation services.
3. Motion Graphics
Motion graphics use animated typography, shapes, diagrams, icons, and graphic compositions to communicate information.
This approach is useful for explaining statistics, business processes, brand messages, and abstract ideas.
Instead of relying heavily on characters, motion graphics organise information through visual hierarchy, rhythm, and movement.
Explore our motion graphics services to understand how graphic design and animation can work together.
4. SaaS Explainer Videos
Software companies often need to communicate features, workflows, and product benefits to audiences who may not understand the technology behind them.
SaaS explainer videos combine interface visuals, motion graphics, storytelling, and product-focused animation to make software easier to understand.
A useful software explainer focuses on what the user wants to accomplish rather than simply presenting a list of features.
Learn more about our SaaS explainer video production approach.
5. Custom Animated Explainer Videos
Some projects don’t fit neatly into one animation category.
A company may need character animation combined with motion graphics, or a product demonstration that includes both 2D illustrations and 3D visualisation.
A flexible animation explainer video company should consider the message first and select the appropriate techniques around it.
The right combination depends on the audience, subject, visual requirements, and intended use of the finished video.
How to Choose the Best Explainer Video Production Company
Selecting an animation partner requires more consideration than comparing a few attractive videos.
You need to understand how the company approaches storytelling, production, communication, and project delivery.
Here are seven factors worth evaluating.
1. Review the Company’s Animation Portfolio
Start by examining the production company’s available work.
Look beyond visual quality and consider whether the videos communicate their messages effectively.
Ask yourself:
- Are the visuals relevant to the subject?
- Does the animation feel consistent?
- Is the storytelling easy to follow?
- Are characters and objects animated purposefully?
- Does the work demonstrate different visual approaches?
- Can the company explain the creative decisions behind its work?
A portfolio should help you understand a company’s creative capabilities.
Remember that concept demonstrations and original visual studies are not necessarily completed client projects. Ask for clarification when project ownership or production experience is important to your decision.
2. Understand Its Storytelling Process
A visually impressive animation can still fail if the underlying message is unclear.
Ask how the production team develops scripts, organises information, creates storyboards, and translates business objectives into visual sequences.
A good creative process should begin with questions about your audience and communication goals.
The team should understand what viewers already know, what they need to learn, and what they should take away from the video.
3. Evaluate Its Animation Capabilities
Different projects require different visual approaches.
For example, a software demonstration may benefit from interface animation, while a brand story might work better with expressive characters.
An animation explainer video company should be able to explain which techniques suit your project and why.
Avoid selecting a production partner simply because it offers the most elaborate animation style. The most effective approach is the one that communicates your idea clearly.
4. Ask About the Production Workflow
Professional video production involves several stages.
A typical process includes:
- Discovery: Understanding your business, audience, objectives, and requirements.
- Concept development: Exploring the creative direction and storytelling approach.
- Scriptwriting: Organising the message into a clear narrative.
- Storyboarding: Mapping the script into individual scenes.
- Visual design: Establishing characters, illustrations, typography, and environments.
- Animation: Bringing the approved visual concepts to life.
- Sound and refinement: Integrating voiceover, music, sound effects, and revisions where included.
- Final delivery: Preparing the agreed video formats and supporting assets.
Before hiring an explainer video production house, clarify which stages are included in its proposed scope.
5. Understand Communication and Revision Policies
Communication is an important part of creative collaboration.
Find out how feedback is collected, how many review rounds are included, and who will coordinate approvals.
It is also useful to establish who is responsible for approving scripts, factual information, and final visuals.
Clear communication helps reduce misunderstandings and makes it easier to manage changes during production.
6. Compare Pricing Based on Scope
The cost of explainer video production varies depending on the creative and technical requirements.
Factors that can influence the investment include:
- Video duration.
- Script complexity.
- Number of scenes.
- Character design and animation.
- Custom illustrations.
- 2D or 3D production requirements.
- Voiceover and sound design.
- Language versions.
- Revision requirements.
- Additional delivery formats.
A shorter animation isn’t necessarily less expensive than a longer one. A brief video with complex character movement and detailed scenes may require substantial production work.
When comparing proposals from explainer video production companies, evaluate what each quotation includes rather than choosing exclusively by the lowest price.
7. Check Delivery Formats and Usage Rights
Before approving a project, understand what you’ll receive.
Discuss the final video resolution, aspect ratios, captions, voiceover files, music licensing, and any additional versions required.
If you plan to use the animation across multiple marketing channels, mention those requirements before production begins.
Also clarify whether editable source files are included and what permissions apply to the final video and any third-party assets.
What Makes a Good Company Explainer Video?
A successful company explainer video isn’t simply a collection of attractive animated scenes.
It needs a clear narrative structure that takes viewers from a question to an understanding.
Several elements contribute to an effective result.
A recognisable opening: Begin with a situation, question, or problem that your intended audience understands.
A focused message: Avoid introducing too many unrelated ideas. Prioritise the information that matters most.
Purposeful visuals: Every scene should contribute to the explanation. Visual metaphors, characters, diagrams, and product demonstrations should have a clear reason to exist.
Readable on-screen text: Keep important information legible, particularly on smaller screens and sound-off placements.
Appropriate pacing: Give viewers enough time to understand each scene without making the experience unnecessarily slow.
A relevant conclusion: End with a clear takeaway or appropriate next step.
When these elements work together, an explainer becomes more than an animated advertisement. It becomes a useful communication tool.
Why Choose Flickwick Studio for Explainer Video Production?
At Flickwick Studio, we believe every good animation starts with an idea worth explaining.
Our creative direction brings storytelling, visual design, and purposeful movement together to make complex subjects easier to understand.
We approach animation as a communication process rather than simply adding movement to existing content.
Depending on the project, different techniques can support the story, including 2D animation, 3D animation, motion graphics, and software-focused explainer videos.
Our explainer video production services focus on turning a central business idea into a clear visual narrative.
We consider the audience, the message, and the intended use of the final video before choosing a creative direction.
Whether you’re introducing a new product, explaining a service, or communicating a complicated process, the objective is to develop a visual approach that makes the information easier to follow.
You can also learn more about Flickwick Studio and the creative principles behind our approach.
Questions to Ask Before Hiring an Explainer Video Creation Company
Before selecting an explainer video creation company, prepare a few questions that help you understand its process and suitability.
Here are some useful questions to include in your initial discussion.
What animation styles do you offer?
Ask whether the company produces 2D animation, 3D animation, motion graphics, character animation, or a combination of techniques.
Can you help develop the script?
Some businesses already have a script, while others need help organising their message. Clarify whether scriptwriting and concept development are included.
How does your production process work?
Understand the stages involved, the approval process, and when you will review the work.
How are revisions handled?
Ask how many revision rounds are included and how additional changes are priced.
What information do you need from us?
Most projects benefit from an initial brief containing the audience, communication objective, brand guidelines, references, and intended video placements.
Which final formats will we receive?
Discuss resolution, aspect ratios, captions, voiceover, usage rights, and any additional assets required.
These questions help establish expectations before production begins.
Frequently Asked Questions About Explainer Video Agencies
What do explainer video agencies do?
Explainer video agencies help businesses communicate products, services, and complex ideas through video. Their work may include creative strategy, scriptwriting, storyboarding, illustration, animation, sound design, and final video production.
How do I choose the right explainer video company?
Review its portfolio, storytelling capabilities, animation styles, production workflow, communication process, pricing structure, and delivery terms. Choose a company whose creative approach matches your audience and communication objectives.
What is the difference between an explainer video company and an animation studio?
An explainer video company generally focuses on creating videos that explain products, services, and concepts. An animation studio may offer a broader range of creative services, including character animation, motion graphics, 2D animation, 3D animation, and explainer video production. Their capabilities can overlap.
How much does explainer video production cost?
Pricing depends on video duration, script complexity, scene count, animation style, character design, voiceover, sound, revisions, and delivery requirements. A meaningful estimate requires a clear project brief rather than relying on a universal price.
How long does it take to produce an animated explainer video?
Production time depends on the scope, creative complexity, approval process, and required deliverables. Script development, storyboarding, design, animation, and revisions all contribute to the schedule. Ask your chosen production company for a project-specific timeline.
Which animation style is best for a company explainer video?
There is no single best style. 2D animation can be useful for character-led storytelling, 3D animation for dimensional product visualisation, and motion graphics for explaining information and abstract concepts. The right choice depends on your message and audience.
What should I provide before starting an explainer video project?
Prepare a description of your product or service, your target audience, the main message, brand guidelines, existing content, preferred video placements, and any important technical or approval requirements. You don’t necessarily need a finished script or storyboard.
Are explainer videos suitable for software companies?
Yes. Animated software explainers can demonstrate interfaces, workflows, product features, and customer journeys. A well-planned video focuses on the user’s needs and shows how the software supports a particular task.
Final Thoughts: Find an Explainer Video Partner That Understands Your Story
Choosing between different explainer video agencies is ultimately about finding a creative partner that understands what you want to communicate.
A strong production process combines clear storytelling, thoughtful visual design, appropriate animation techniques, and effective collaboration.
Before making your decision, review the company’s work, understand its approach, discuss your requirements, and make sure the proposed production scope matches your objectives.
At Flickwick Studio, we believe great animation should do more than look good. It should make ideas easier to understand and give every story a reason to move.
Have an idea that deserves to be explained?
Explore Flickwick Studio’s explainer video production services and discover a creative direction for your next project.
